These reports offer insight to what demographics are using mobile and digital media, and how they are using it.
comScore 2010 US Digital Year In Review
comScore 2010 US Mobile Year In Review
Updates from greg Toggle Comment Threads | Keyboard Shortcuts
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greg
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greg
Responsive Web Design Techniques, Tools and Design Strategies – Smashing Magazine
Back in January, we published an article on responsive design, “Responsive Web Design: What It Is and How to Use It.” Responsive design continues to get a lot of attention, but considering how different it is from the “traditional” way of designing websites, it can be a bit overwhelming for those designers who have yet to try it.To that end, we’ve compiled this round-up of resources for creating responsive website designs. Included are tutorials, techniques, articles, tools and more, all geared toward giving you the specific knowledge you need to create your own responsive designs.
Read more at Responsive Web Design Techniques, Tools and Design Strategies – Smashing Magazine.
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greg
Why doesn’t every company buy developers the best hardware? – Programmers – Stack Exchange
The cost of employing a programmer in my area is $50 to $100 an hour. A top end machine is only $3,000, so the cost of buying a truly great computer every three years comes to $0.50/hour. ($3000/(150 wks * 40 hours))
So suppose you can save $2000 every three years by buying cheaper computers, and your average developer is making $60. (These are the most charitable numbers that I can offer the bean-counters. If you only save $1000, or $750, it only strengthens my case.) If those cheaper computers only cost you 10 minutes of productivity a day. (Not at all a stretch, I’m sure that my machine costs me more than that.) then over 3 years the 125 lost hours would add up to a loss of $7500. A loss of 1 minute a day ($750) would give a net gain of $1250, which would hardly offset the cost of poor morale.
read more at productivity – Why doesn’t every company buy developers the best hardware? – Programmers – Stack Exchange.
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greg
Perhaps one of the most talked about websites in the last 12 months has been Nike Better World. It’s been featured in countless Web design galleries, and it still stands as an example of what a great idea and some clever design and development techniques can produce.
In this article, we’ll talk to the team behind Nike Better World to find out how the website was made. We’ll look at exactly how it was put together, and then use similar techniques to create our own parallax scrolling website. Finally, we’ll look at other websites that employ this technique to hopefully inspire you to build on these ideas and create your own variation.
read more @ Behind The Scenes Of Nike Better World – Smashing Magazine.
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greg
Pointroll Rick Media – New Creative Executions!
Hey there,
Here are some recently released creative executions via Pointroll that I thought you might like to have a look at for Rich Media banner executions. I know most of our clients use DoubleClick, but True Value uses Pointroll…
I’ll be getting these seasonally. Let me know if you find it useful for the work we do on PAL, RA, Cooper, TV, etc. These include a pharmacy and contest example, along with different animations, click thrus, etc. (More …)
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greg
Very interesting testing tool from Springbox. It does allow for quick display checks of ongoing development but does have a few ‘gotchas’ to watch for…
The mobile renderings do not employ any type of scaling so the emulation is not 100%.
From the website:
Preview mobile websites, design mockups, and local HTML on Mac or PC.
- Preview on iPhone 4, Palm Pre, HTC Evo, and Blackberry Storm, with more devices on the way
- Visit any URL or drag and drop local HTML, Flash, or image files
- View the same site on multiple devices
- Export PNGs of device views – perfect for portfolios
- Quick, painless installation and upgrades via Adobe AIR
check out Mobilizer | Springbox.
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greg
Compatibility tables for support of HTML5, CSS3, SVG and more in desktop and mobile browsers.
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greg
Web designers and architects use an array of psychological tricks to manipulate users into specific behaviors. What can be learned from these tricks? And, more importantly, is it ethical?
read more: Psychological Manipulation in eCommerce Design | UX Booth.
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greg
Global Internet body to unleash domain names
This new development can present MARC with the ability to advise our clients to begin to explore fun and creative URLs that could capture some attention as the new domains begin to appear.
The regulatory body that oversees Internet domain names voted on Monday to revamp the domain naming system for websites, allowing them to end with words like “apple” and “orange” instead of suffixes such as “.com” or “.gov.”
“ICANN has opened the Internet’s naming system to unleash the global human imagination. Today’s decision respects the rights of groups to create new top level domains in any language or script,” the regulatory body said after a board meeting in Singapore.
“We hope this allows the domain name system to better serve all of mankind,” ICANN President and CEO Rod Beckstrom said in a statement.
ICANN, which stands for the Internet Corporation for Assigned Names and Numbers, said it will accept applications for domains with new suffixes from January 12 next year.
Experts say corporations and cities should be among the first applicants to register for new generic top-level domain names gTLDs, resulting in domain names ending in brands like .toyota, .apple, or place names like .newyork.
Today, just 22 gTLDs exist — .com, .org and .info are a few examples — plus about 250 country-level domains like .uk or .cn. After the change, several hundred new gTLDs are expected to come into existence.
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Bobby
“The cost to set up a new top-level domain is $185,000 with a $25,000 annual maintenance fee — steep prices that are designed to dissuade cyber squatters who dominated domain names when the commercial internet took off a few decades ago. There will be a “sunrise” period for companies that own established trademarks where the approval process will be more efficient. “
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greg
http://www.thereisnopagefold.com/
The tone is what some could consider snarky, but the message is still clear.
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greg
The importance of QA and simple proofreading
My sister found this at the store this weekend. McCormick Spices – a company I would regard as large – had a misspelling of one of their own products on the label. How does the title of the product go into production and onto the shelves misspelled? Even if there are multiple ways (and in this case I dont think there are), if the item is your product you should have a universal way of spelling it.
How does a company let this happen?
I then went to their website and found “Tumeric” in a few spots. I know it’s nit-picky but I find it frustrating and it should be embarrassing for them.
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greg
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greg
Local-ish company creates a successful App: http://www.popcitymedia.com/innovationnews/swackett060111.aspx
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Bobby
yeah that Swackett is a really cool “app” … great idea.
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greg
Are you having trouble convincing people that they need to develop a mobile web site as part of their overall mobile strategy? I have a solution for you. Ask the people you need to convince if they do any of the following:
- Send email to their customers?
- Participate in social media?
- Search engine optimization?
- Advertise online?
Each one of those marketing efforts is based on links. And links don’t open apps.
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greg
Improving Usability with Fitts’ Law
Improving Usability with Fitts’ Law
Back in 1954, psychologist Paul Fitts published an article the detailed his theory on human mechanics as it pertained to aimed movement. It was Fitts’ observation that the action of pointing to or tapping an target object could be measured and predicted mathematically.
Fitts stated that the size of the target object along with its distance from the starting location could be directly measured, allowing him to model the ease at which a person could perform the same action with a different target object.
check out Improving Usability with Fitts’ Law.
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greg
Mobile commerce is ramping up to be the undisputed star in the mobile ecosystem, with consumer adoption forcing retailers to switch gears and adapt to the new reality. Here are best-practice tips to navigate that world.
via Ten key mobile commerce best-practice tips – Mobile Commerce Daily – Multichannel retail support.
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greg
Can Brands Maintain Engagement on Facebook?
Can Brands Maintain Engagement on Facebook? – eMarketer.
Points out the need for restraint or at least moderation (at times). Each time you put something new up, you run the risk of old items getting skipped over.
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Bobby
so if i’m reading this right, the ideal post schedule is once every 24 or so hours.. once a day.. no more no less…
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greg
Building Mobile Web Apps the Right Way: Tips and Techniques.
Some people might think that mobile web apps are not as sexy as fully-fledged native apps for iOS or Android. However, the biggest advantage of mobile web apps is that we are able to build them to be platform-independent — we can maintain independence from devices and operating systems.
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greg
Are You Following a Bot?
Are You Following a Bot? – Magazine – The Atlantic.
Some may frown on this concept of automated twitter conversations. I love it. Maybe not in its current form, but the possibilities are huge. The trick will be to figure out how to avoid it becoming such an obvious crappy ploy like e-mail spam or junk snail-mail. Is that even possible? Or, will automated exchanges be detectable and receive the same stigma as the Nigerian Prince e-mails?
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Bobby
Yes and i have better conversations with them than real tweeple. 🙂
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greg
16 Facebook Marketing Strategies | Practical eCommerce Some…
16 Facebook Marketing Strategies | Practical eCommerce.
Some good ideas for using existing Facebook apps to promote yourself or brand etc. Some are free. i can see a practical use for each in its own way.
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Bobby
been reading a lot about that FB Send button.. will have to try it on my WVMS update i’m about to push out..
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