With consumers increasingly using their handsets to shop, CVS/pharmacy has revamped its mobile site to make the entire CVS.com catalog available to shoppers.

In addition to being able to purchase items for the first time, the mobile site has been enhanced with additional new functionality such as the ability to redeem coupons and purchase photo prints for in-store pick up. The new site is part of CVS/pharmacy’s ongoing efforts to expand its mobile offerings to serve its customers better.

“We know our customers like to engage with us in all different ways including shopping in-store and online,” said said Erin Pensa, Erin Pensa, director of public relations for , Woonsocket, RI. “Adding mobile purchasing gives them another option and allows shoppers to purchase what they need – and even refill prescriptions – while on the go.”

“CVS/pharmacy is committed to making the mobile experience for customers second to none,” she said. “With over one-third of American adults owning smartphones, CVS/pharmacy recognizes the importance of providing useful solutions to our customers, and we’ve worked to optimize and expand the mobile suite to accommodate this trend.”

via CVS/pharmacy boosts shopability of mobile site with more products – Mobile Commerce Daily – Web site development.