Facebook Places Grows Up | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age

Facebook Places Grows Up | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age.

One of the biggest complaints with Facebook Places is that it was nearly impossible for a large company to manage all of its individual locations or franchises. Those locations were created by individuals from the franchise/location and thus managed individually. Now, with Facebook’s new Parent/Child Relationship manager, these large companies can take control.

Through a new admin panel, Facebook Page admins can claim individual Places Pages and add them as children to a “Parent Page.” For example, Subway could maintain a Subway brand Page and then add each individual Subway location as a child. Doing this will then enable the parent Page admins as admins of the individual Places Pages and allow them to publish content or change settings for each location.