How to properly simplify your web design with Hick’s Law

Why Hick’s Law is crucial to interaction design

In 1951, British psychologist William Edmund Hick conducted the experiments that led to Hick’s Law, which states that the time required to make a decision increases logarithmically based on the number of choices available.

Fast forward to the modern age, and Hick’s Law is now a strong argument for clarity and simplicity in web and mobile design.

Read it @ How to properly simplify your web design | Web design | Creative Bloq