Kraft Jell-O Pudding Seeks To Eradicate Twitter Frowns

Kraft Jell-O Pudding Seeks To Eradicate Twitter Frowns.

This is a great way to tie in the latest Jell-O pudding campiagn into twitter. Frowny faces 🙁 get pulled into one side while Happy faces 🙂 come in on the other.

On average, there are 800 frowns and 1,200 smiles a minute. When the mood deviates from that norm, Kraft sends recent frowners a redemption link for free Jell-O Pudding. When those consumers click the link, Kraft encourages them to use the 😀 “pudding face” emoticon. Those count as smiles, in theory bringing the total count up.