Like-Gating Works, Brands Doubling Up on Facebook | ClickZ

Like-Gating Works, Brands Doubling Up on Facebook | ClickZ.

Like-gating was one of 2011’s earliest trends in Facebook marketing, and Efficient Frontier’s new study suggests the tactic is being successfully employed. The digital marketing company’s report said brands on average will double their number of “likes” year-over-year by October.