Netflixs Qwikster Problem: Twitter Account Controlled by Weed-Smoking Elmo

Netflixs Qwikster Problem: Twitter Account Controlled by Weed-Smoking Elmo.

Netflix’s abrupt change in strategy includes a new name for the company’s DVD-by-mail service — Qwikster. And unsurprisingly Qwikster.com already has a placeholder saying the new service is launching soon.

However, @Qwikster on Twitter was already taken by oneJason Castillo, whose tweets are probably very far from what Netflix’s PR department envisioned for its Twitter promotion.

FAIL!