RWD and eCommerce come together – Electric Pulp

You like apples? | Electric Pulp..

We took a popular ecommerce store (O’Neill Clothing) that we’d recently redesigned and monitored conversions, transactions and revenue for three weeks. Then we quietly deployed the responsive conditions to the already live site and monitored for another three weeks.

This was not an A/B test. We simply picked 6 non-holiday weeks that perform similarly year over year to get as near to similar conditions as we could.

The “responsive conditions” were typical mobile patterns. We made the site fluid. We collapsed the primary navigation menu, allowing visitors to expand it by tapping a Menu link. We increased the size of the font, the tap areas and detail photos. We reduced the number of columns. We spent a lot of time just “fixing Magento forms.” Everything in a way that lets the O’Neill team continue to manage 100% of the content on the site.

Here’s what we found:

iPhone/iPod:

CONVERSIONS: + 65.71% up
TRANSACTIONS: + 112.50% up
REVENUE: + 101.25% up

Android Devices:

CONVERSIONS: + 407.32% up
TRANSACTIONS: + 333.33% up
REVENUE: + 591.42% up