Saying Goodbye to the Great UX Design Bonanza of 2004-2016
When Apple finally released the Apple Watch this past spring, they launched a series of commercials touting how useful the device could be in our lives. One of the commercials depicted a young tourist on a trip to Berlin. While dancing at a club, she glances at her Apple Watch to read lyrics to a song that the DJ is playing. The use case was such a stretch that if I had significant cash reserves, I would be compelled to short sell Apple stock. This was the clearest evidence yet that despite the very strong importance of and interest in great experience design, the UX industry is about to endure a thorough shakedown.
Source: Saying Goodbye to the Great UX Design Bonanza of 2004-2016
Bobby 9:23 am on October 18, 2015 Permalink | Log in to Reply
the best part of this article… which is awesome from start to finish by the way:
Brand “digital storytelling” or whatever every agency wants to call it is an overhyped wonder pill to realize market differentiation
I wish it weren’t true. After all, who doesn’t love a good story? The concept of brand storytelling is indeed critical, but the notion that digital/UX plays a significant lead role is exceedingly rare. And deploying a parallax effect for long scroll narrative pages is the hipster beard of web design. Which brings me to the next point.