Six Ways Tablet Adoption Influences Content and Commerce

Considering that the “brand-as-media-channel” revolution is in full swing and a CMO priority, content needs to be device-agnostic and flow naturally to all possible devices and form factors. Here are six areas for marketers to be considering when thinking about a Tablet strategy.

Publishing content to a variety of devices and platforms is fundamentally different from print. This wave of new connected devices means it’s time we accept that the web isn’t just a glorified print document. The way we think about content needs to change.

read more Six Ways Tablet Adoption Influences Content and Commerce.