The result of the study found that 75 percent of college students are “Not Likely” to scan a code in the future. This trend should serve as a warning sign to advertisers attempting to reach a younger demographic through QR codes. According to Bart Johnston, the Interactive Director at Archrival, students with Android phones were most proficient at scanning QR codes followed by iPhone users, BlackBerry users and Windows phones users. Females showed slightly more interest in scanning QR codes over males. Some of the colleges included University of Florida, Ohio State, Penn State University, Texas A&M, University of Cal-Berkeley, University of Michigan and North Carolina State.

check out the full article at Study: Nearly 80 percent of college students can’t figure out QR codes.