Awesome Stock Photography
This is hilarious.
Tagged: advertising Toggle Comment Threads | Keyboard Shortcuts
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RyRy
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greg
Job Posting
Wieden+Kennedy | Full Service Integrated Advertising Agency.
the link above points to a fun job posting. (don’t get any ideas)
I like their creativity in their search. this is a great way to weed out the candidates. On the other hand, maybe they wouldn’t need to hire someone if they focused more on the job than on these games.
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Bobby
Facebooks next trick: winning over Madison Avenue | The Verge
But then they heard the data. Every day, Facebook enables over 150 million interactions between businesses and users. The News Feed is responsible for over one billion impressions per day. And according to the company, in the new Premium model, when an ad shows up in a users News Feed similar to the latest ad initiative from Twitter, that user is five to ten times more likely to click it.
via Facebooks next trick: winning over Madison Avenue | The Verge.
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Bobby
Best Campaigns of all time and what you can learn from them | Ads of the World™
Best Campaigns of all time and what you can learn from them | Ads of the World™.
I think we studied all of these in college. Great read for anyone in the advertising/creative world.
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Bobby
Remember.. we all suck at certain times…
Just to keep us grounded when our heads get too big:
for you account people out there:
http://fuckingcreatives.tumblr.com/
and…..for you creatives out there:
http://doucheyaccountguy.tumblr.com/
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Bobby
What You Can Expect for Adland in 2012
What You Can Expect for Adland in 2012 | News – Advertising Age.
Four major trends to watch for in digital media in the year ahead
The engine of digital media — online display advertising — is firing on all cylinders. After several lean years, it was up 22% in third-quarter 2011. So if the good times are back, why are sellers of traditional digital media — including portals, publishers and ad networks — struggling? Two big reasons: Facebook; and real-time bidding technology that lets agencies and brands buy audience across the web.
The reality is that growth in digital-ad spending isn’t happening in display, and that’s hurting everyone — from the traditional powers of digital media to the online arms of media companies. Brands don’t want banners; they want deeper engagement through social media. With that in mind, we see four big trends in digital media for 2012:
1) Battle for “premium.” The question of who owns Yahoo should be resolved soon, but more important is whether Yahoo (with Microsoft and AOL) can create a so-called premium ad category by gating off inventory in private exchanges. If the approach works, expect a flurry of alliances between publishers to create scale for advertisers this way.
2) Accelerated consolidation. The battle to own the pipes for digital advertising is on, and Google is in the pole position. Expect Google to complete another sizable deal to fill out its product offering. Microsoft, which has spent the last three years obsessed with search, will also get back into deal-making by buying AppNexus for its exchange and real-time buying capabilities. Adobe will also play in this space, as will MediaOcean and perhaps a scaled data player, like Axciom.
3) Companies over features. Advertisers and agencies cannot do business with hundreds of different startups. This year a bright line will be drawn between those that can solve sticky marketing problems and those with features that might address part of the problem. Some will fire their sales teams and integrate into ad platforms like Google, AppNexus and others. Some — those with the least traction — will just quietly go away.
4) Muddled economics. More money will flow into startups chasing ad dollars, with ubiquitous “funds” adding to the venture-capital froth. Newly public and highly capitalized Facebook, Glam Media and Zynga will have the firepower to work with large brands, making competition even tougher for traditional publishers.
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Bobby
100 Creative Car Campaigns – From Grumpy Grandma Car Ads to Socially Awkward Auto Ads (CLUSTER)
100 Creative Car Campaigns – From Grumpy Grandma Car Ads to Socially Awkward Auto Ads (CLUSTER).
If you have about 4 hours to burn watching Car TV Campaigns, check this out. It’s actually a great collection of car advertising. Worth a share.
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Bobby
AppAddictive: The next big platform for brands and social media? – TNW Apps
AppAddictive: The next big platform for brands and social media? – TNW Apps.
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Bobby
5 Ways the Advertising Industry Is Preparing for a Digital Future
5 Ways the Advertising Industry Is Preparing for a Digital Future.
Last week, the world’s top brands and agencies descended on the Cannes Lions festival to discuss creativity in modern advertising and to anoint the campaigns that most effectively captured our imaginations. While the conference was renamed this year to the “International Festival of Creativity” (previously the “International Advertising Festival”), it featured an unprecedented amount of participation from blockbuster technology companies such as Google, Facebook and Microsoft.
Over the course of the week, the significant relationship between the powerful new forces in technology and the creative output from the advertising industry became quite clear. As the web increasingly empowers us to choose and share the media we care about, brands genuinely commit to creating content and experiences that thrive in our on-demand culture.
Here are five key themes from the conference that point to major changes in the world of advertising.
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Bobby
Infographic: A Genealogy of the Advertising Industry – DesignTAXI.com
Infographic: A Genealogy of the Advertising Industry – DesignTAXI.com.
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