How to design banner ads that people actually want to click – The Next Web.
Some common sense design tips but good read to just remind us that banner ads are harder than you think. Or I should say, they are hard to get people to click on them.
Google just launched a beta version of Google Web Designer today. It’s a free tool to help create HTM5 and CSS3 animations, mainly for banner ads, but the potential is there to be more.
I’m excited about this because to me, this is a possible way to 1) have real designers take back online advertising again.
and 2) kill flash even more.
This tool has the potential to open back up the potential for designers to animate their ideas in a way that we used to try to do in Flash back in the day. But now we can do it with technology that is thriving, not dying.
I would rather create and animate banner ads directly in this tool over creating static comps in a pdf file for a client to review. Call me crazy, but this seems like a no-brainer.
It will also reduce development and possibly deployment time because this tool can tie in directly with ad services like AdMob.
It also will claims “everything you create is accessible on any screen – desktop, tablet or mobile – without compatibility issues.”
Flash was the first thing I thought of upon seeing the demos. It really looks like a very powerful design tool. The hope is that it makes Adobe evolve it’s products to this level.
Here’s another one: http://adcade.com/
Banner Ad’s Creators Dismayed By Its Current State | Digiday.
Ours is an industry that kills the goose that lays the golden egg. Emails in 1994 had 100 percent open rates. Banners performed almost as well. I don’t even answer my land line anymore, because the only ones who call it are telemarketers. If advertisers can make the phone suck, imagine what they’ll do to content marketing. Between print, radio, tv, phones, The World Wide Web, tablets and now mobile phones, our industry has been given so many opportunities to be great. We keep fucking it up. Sure, not all ads can be fabulous, but our batting average is pathetic.
Need some examples of Banner Ad Creative? Look no further. Spongecell does a nice job and their examples could inspire.
RyRy are discussing. 
greg 2:30 pm on January 9, 2014 Permalink | Log in to Reply
i wanted to click that…. but then i didn’t. the only click a gangster does is when his clip is empty from dumping on some fools. werd life!