Yahoo!’s branding disaster | Webdesigner Depot
Ugh! Great overview of this branding misstep by Yahoo.
Tagged: brands Toggle Comment Threads | Keyboard Shortcuts
-
RyRy
-
Bobby
Do Brands Need a Chief Digital Officer? | Digiday
I totally agree with Stephanie Kovner-Bryant on this one. What she says also harkens back to how a traditional agency trying to be more digital needs to have a Digital Creative Director in place or they will always be playing catch-up and having strategies in place that just simply don’t work
Some, however, like Stephanie Kovner-Bryant, CEO of SKB Consulting and a former senior manager of digital marketing at Unilever, believe that the two roles aren’t redundant. She argues that since the CMO looks at long-term brand plans and strategies, it’s difficult for them to also be at the forefront of digital change.
“Having someone who’s focused on that can only help,” she said. “The chief digital officer at some companies can be more of an educator, keeping everyone abreast and explaining the pros and cons of new technologies.”
And there’s also a structural opportunity here for brands. Having a digital chief means that there’s organization and coherence of a brand’s digital strategy, as well as giving the digital team some table stakes within the company.
-
Bobby
5 Ways Brands Are Cutting Out Agencies | Digiday
5 Ways Brands Are Cutting Out Agencies | Digiday.
Interesting read about how brands are moving away from the need of agencies.
Agencies love “Mad Men.” One reason: It shows when they were at the zenith of their standing with clients. That’s slowly gone away, along with the culture of drinking copiously during the day.
Agencies are in a perilous position. As Digiday’s Confession series has shown, this is a known fact. At the root of all this is the tendency of agencies to cede power — to brands, to tech platforms, even to publishers. Digiday spoke with several sources on all sides of digital media — agency, brand, publisher, platform — to determine the five biggest disintermediation challenges now facing agencies.
-
Bobby
Coke Makes Tumblr Play | Digiday
Coke Makes Tumblr Play | Digiday.
A very interesting way to work Tumblr into a digital strategy. Makes sense to me when you read this:
The post was featured on Tumblr’s homepage for approximately five to six hours Tuesday night and received over 20,000 notes (likes and reblogs) during that time.
-
Bobby
Brands Struggle In Social Media, Data Shows Sobering Stats | The Financial Brand: Marketing Insights for Banks & Credit Unions
Bottom Line: Social media isn’t all rainbows and butterflies. Contrary to what social media’s proponents would have you believe, there isn’t this vast army consumers impatiently waiting for every brand they use to hop on the Facebook and Twitter bandwagon.
-
Bobby
Chevy pushes YouTube above and beyond for the Superbowl
This page will only be like this for a while (till Sunday I imagine) so head out to check it out.
Looks like YouTube is finally letting brands take over more of the real estate on their channels. This is a great example of how to utilize the space.
-
roussel
They came out with the new look in early December and are rolling out new designs and functionality with their CosmicPanda updates ( http://www.youtube.com/cosmicpanda )
I added a folder with a few layout option PSDs onto PITFP02/Team_Folders/Interactive Services/Design Library/YouTube layouts Dec 2011 – Jan 2012
-
-
Bobby
roussel is discussing. 
Reply
You must be logged in to post a comment.