THANK YOU NNG for this article. So many sites need this and don’t utilize them. Good comparison charts are imperative to the success of an e-com site PERIOD. This article does a great job of explaining when and why to use one. Just in-case you have to make the argument that it’s worth the time and effort.
Source: Comparison Tables for Products, Services, and Features
Savvy brands have long recognized the importance of a mobile-first strategy, but Google’s algorithm update has given greater urgency to those e-commerce businesses who have yet to take the mobile plunge.The latter needs to quickly integrate online and offline marketing campaigns; they need to reach out to the massive market of mobile users and make sure that these people can conduct their purchasing transactions without a hitch. They need to get with the times and this means getting on the mobile-first design bandwagon.
Source: 5 Companies Proving RWD Increases Conversion – ‘Net Features – Website Magazine
There is some EXCELLENT data in this quick post about RWD ecommerce sites. The numbers are all pointing us in the right direction, now we just need to trust them.
Every day we see analytics data from our client’s stores, and most of the time we use it as a benchmark of our performance and move on. But sometimes, we look at all of that data as a big picture. This week, we looked at Google Analytics data about 41K visitors to our client’s store during Black Friday weekend.
You like apples? | Electric Pulp..
We took a popular ecommerce store (O’Neill Clothing) that we’d recently redesigned and monitored conversions, transactions and revenue for three weeks. Then we quietly deployed the responsive conditions to the already live site and monitored for another three weeks.
This was not an A/B test. We simply picked 6 non-holiday weeks that perform similarly year over year to get as near to similar conditions as we could.
The “responsive conditions” were typical mobile patterns. We made the site fluid. We collapsed the primary navigation menu, allowing visitors to expand it by tapping a Menu link. We increased the size of the font, the tap areas and detail photos. We reduced the number of columns. We spent a lot of time just “fixing Magento forms.” Everything in a way that lets the O’Neill team continue to manage 100% of the content on the site.
Here’s what we found:
CONVERSIONS: + 65.71%
TRANSACTIONS: + 112.50%
REVENUE: + 101.25%
CONVERSIONS: + 407.32%
TRANSACTIONS: + 333.33%
REVENUE: + 591.42%
More adult mobile owners used their devices to help them shop during the 2012 holidays than during the 2011 season, finds the Pew Research Center’s Internet & American Life Project in new survey results [pdf]. Among various actions taken, 27% used their device to look up product pricing “mobile price matchers”. While that was not up significantly from a year earlier 25%, what they did after comparing prices did shift. Specifically, 46% of this group reported ultimately purchasing the product at the particular store. That represents a significant 31% increase from 35% who reported doing so the prior year.
Ecommerce is an ever-growing industry that is convenient for both seller and buyer. Shoppers can buy products without leaving the house, while merchants can manage a website rather than an entire store. But when developing your online store, you should approach its design the same way you would a physical store, and think about what your customers will want to see. Excessive clutter and confusing navigation will turn visitors away; quality product photos and a clean layout will draw them in. The success of your ecommerce site relies on the functionality of the store, as well as an attractive and professional look.
This is a collection of twenty ecommerce websites that are especially appealing in the way of aesthetic design. While different in the way that they reflect their own unique brands, they share certain characteristics – subtle background textures and colors, attractive typography, creative layouts, white space and quality imagery – all resulting in beautiful, minimalistic designs.
Walmart is Mobile Retailer of the Year – Mobile Commerce Daily – Awards.
Is anyone shocked at this? I’m not.. it’s Walmart.
And exactly WTF is this ‘award’ based on…?
Nine Ways to Improve User Experience in Mobile Design | CSS-Tricks.
At Mobify, we recently analyzed data from more than 200 million visitors to our e-commerce customers’ sites, and found that 27% of site visits came from people shopping on smartphones and tablets. For some countries, such as Brazil, we found that nearly half of all e-commerce traffic came through mobile devices.
It’s now a reality that every company and publisher on the web needs a mobile web strategy. We wrote an e-book on how to build a great mobile site, and here are nine tips from the book for optimizing your site for all those mobile site visitors.
The 10 Cities That Shop Most Online: Bundle.com.
Pittsburgh BABY!!!!!
Web designers and architects use an array of psychological tricks to manipulate users into specific behaviors. What can be learned from these tricks? And, more importantly, is it ethical?
read more: Psychological Manipulation in eCommerce Design | UX Booth.
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