How to Find Top Tech Talent on Social Media.
I just listened to a great presentation today about HR and Recruiting strategies. A lot of it focused on Social. Then BOOM this infographic pops up in my Twitter feed.
With hundreds of service providers who offer secret sauces and black-box solutions, how can a PR pro know if his results approximate reality? How does he compare reports from one vendor to the next?
There is good news. Thanks to a cross-industry collaboration of PR trade bodies—social media analytics, advertising and word-of-mouth associations, and a handful of blue-chip client companies—the industry is definitely making progress.
via Finally! PR industry develops social media measurement standards | Articles | Main.
Contrary to popular belief, social media doesn’t have an ROI problem. In fact, the industry has more data than anyone knows what to do with, according to Adam Kmiec, social and digital marketing chief at Campbell Soup, who spoke at Digiday’s webinar, “The Dos and Don’ts in Social Media.”
“We have an expectation problem,” he added, pointing out that social media metrics require a different way of thinking. “A big part of your strategy needs to be your measurement model, how you evaluate what you’re doing in the social space and how it connects to non-social efforts.”
via Social Media’s Problem Isn’t a Lack of ROI | Digiday.
From you know who.
Your website should be the hub of social interaction, not sitting on the sidelines. It has the potential to draw together conversation across multiple networks and allow users to interact with friends, whether buying a camera or sharing an inspirational quote.
Social Media Is A Part Of The User Experience | Smashing Magazine.
What Social Media Network is best for your SEO?.
This is why we should be offering Google+ social options to your clients yo:
SEC Approves FINRA Rule Changes.
Important info that could effect your client:
The SEC recently issued a release that approves rule revisions submitted last year by FINRA. This will require action from your firm to update its compliance policies and procedures, especially around social media, so we wanted to be sure to bring it to your attention.
The SEC’s release validates the proposed rule changes that we talked about at the beginning of 2012 in two posts:
- FINRA Opens Door for Social Media with New Rules
- SEC Clarifies Stance on Social Media, Takes Action to Punish Social Network-Based Fraud
Before the end of June, FINRA should announce the specific date for implementing the new rules. It has already indicated that the implementation date come before the end of March, 2013 — so your firm must be ready to take action.
Bottom Line: Social media isn’t all rainbows and butterflies. Contrary to what social media’s proponents would have you believe, there isn’t this vast army consumers impatiently waiting for every brand they use to hop on the Facebook and Twitter bandwagon.
Social Media: What to Expect in 2012 | Social Media Today.
Good read.. but this one… wow.
11. Facebook will surpass 1 Billion people
“Where does that more than 1 billion Facebook users come from? The countries with more than 20 million people and Facebook penetration below 20% will add most of this growth in 2012. Add the potential growth of other countries and you get to a cool billion or 1.1 billion even. And that does not include China.” –Dreamgrow
Study Predicts Growing Use Of Social Media In Healthcare.
Interesting way to use social:
the survey of 1,000 adults found that younger people were more likely to use social media than older people for healthcare purposes. Overall, nearly a third of respondents, and 50 percent of those under the age of 35, had used social media for healthcare purposes, which can range from registering a complaint to looking up informational videos on YouTube.
The numbers quoted make it apparent that having a social strategy in place more often than not will help your brand.
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