Why Airbnb’s New Head of Design Believes ‘Design-Led’ Companies Don’t Work

http://www.wired.com/2015/01/airbnbs-new-head-design-believes-design-led-companies-dont-work/

Designers tend to design for themselves, whether they intend to or not. User research, meanwhile, often has limits. It’ll tell you what’s wrong, but it only rarely leads directly to great products. A true user perspective is something more nuanced, specific, intuitive, and independent.