Why Brands Need to Measure Experience and Engagement
Why Brands Need to Measure Experience and Engagement | DigitalNext – Advertising Age.
The best headline I’ve read in a while. ROI IS DEAD! Of course it’s not really dead but instead morphing into something more tangible. Like ROE2 (Return on Experience x Engagement).
Being in Ecommerce I can really get behind this idea because everything we do is about the customers experience and engagement. So getting a great ROE2 only means conversion will go up.
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